Cookies Policy


This Cookie Policy (“Policy”) explains how Rightcheck. ("Rightcheck", "we", "us" and "our") uses cookies and similar technologies (like web beacons) when you visit any of our websites, or use our mobile apps “Sites”). 

By using our Sites you consent to the storing and accessing of Cookies on your device. This Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions.

What is a Cookie?

A cookie is a small text file which is sent from our web server, and placed on your computer (laptop, mobile device etc.) when you use our Sites.  They hold only a modest amount of data, and allow the web server to recognise your device and respond accordingly.

You can find more information about cookies at We use cookies and similar technologies (“Cookies”) on for identification, analysis and advertising purposes. 

Why we use Cookies

At Rightcheck we use cookies to make our services easier to use and to help tailor content to you.  This policy is intended to inform you about what cookies are; what the cookies we use are for and to help provide you options on how to manage or delete them.

In some cases, we may use cookies and similar technologies to collect Personal Information or information that becomes Personal Information if we combine it with other information.

Blocking Cookies

You can consent to, or block the use of, specific Cookies by activating the relevant settings in your browser or by following the links below. For more information on Cookie management and blocking Cookies for a wide variety of browsers, please visit

What happens when you do not consent to Cookies

In order to use some parts of our Sites you will need to consent to Cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of our Sites may not work properly and you may not be able to access all or part of Sites.

What Cookies do we use?

The list below features all cookies that the Rightcheck Sites use:

Google Analytics 

These cookies help us make the most of the money we spend on advertising. Google Analytics uses these cookies to discover when you first visited our site, how often you come back and how long you spend on the website. The information stored by these cookies can be seen only by the relevant teams at Rightcheck and Google and never shows any confidential information.   

Google AdWords and Google Conversion Tracking

Our website uses Google AdWords. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. AdWords is an online advertising program. As part of the online advertising program, we work with conversion tracking.

After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your terminal device. Google AdWords cookies lose their validity after 30 days and are not used to personally identify users. From the cookie, Google and we can recognise that you clicked on an ad and were redirected to our website. Each Google AdWords customer receives a different cookie.

The cookies are not traceable through websites of AdWords customers. Conversion cookies are used to create conversion statistics for AdWords customers who use conversion tracking. AdWords customers learn how many users clicked on their ad and were redirected to pages with conversion tracking tag. However, AdWords customers do not receive any information that allows personal identification of users. If you do not want to participate in tracking, you can object to its use. In this case, the conversion cookie must be deactivated in the user settings of the browser. In this way, there will also be no inclusion in the conversion tracking statistics. 

The storage of “conversion cookies” is based on (Art. 6(1)(f) GDPR). As the website operator, we have a legitimate interest in analysing user behavior in order to optimise our website and our advertising. Details on Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy: Privacy & Terms – Google. With a modern web browser, you can monitor, restrict or disable the setting of cookies. Disabling cookies may result in limited functionality of our website

Zoho CRM (SalesIQ)

The Zoho CRM SalesIQ cookie is implemented to enhance the website's customer support and sales capabilities. It enables real-time tracking of visitors on the website, allowing businesses to engage with potential customers through live chat, monitor their website activity, gather insights on their behavior, and segment visitors based on various criteria. 

Additionally, with the integration of Zoho CRM, this cookie aids in streamlining lead management by automatically pushing visitor data into the CRM system. This ensures timely follow-ups, personalised user engagement, and efficient sales processes. By understanding visitor interactions and history, businesses can tailor their approach, thereby improving the chances of conversions and providing a seamless user experience.

Zoho Campaigns

The Zoho Campaigns cookie is integrated to optimise email marketing efforts and analyse the effectiveness of email campaigns. This cookie tracks user interactions with the emails sent, such as opens, clicks, and forwards, providing valuable insights into subscriber behavior. 

Additionally, it monitors the web activity of subscribers who click through to the website from an email campaign, allowing businesses to understand which content is resonating with their audience and enabling segmentation for targeted marketing efforts. By gaining a comprehensive view of the subscribers' engagement, businesses can tailor future email campaigns for better performance, relevance, and conversion rates.

Google reCAPTCHA

The Google reCAPTCHA cookie is essential for website security and spam prevention. It is implemented to distinguish between human users and automated bots when they interact with web forms, comments, or login pages. By identifying suspicious activity or patterns indicative of bots, reCAPTCHA ensures that malicious software cannot engage in abusive behaviors on the website. 

Additionally, this cookie aids in protecting websites from spam and abuse while letting valid users pass through with ease. The reCAPTCHA system achieves this by requiring users to complete certain challenges, like identifying objects in images or ticking a checkbox, thus ensuring that interactions are genuine and safe.


The SEMRush cookie is designed to facilitate comprehensive search engine optimization (SEO) and online marketing research. This cookie tracks a user's interaction with websites to gather data on website traffic, keyword rankings, backlink profiles, and other vital digital marketing metrics. 

By monitoring the digital behavior of users, SEMRush provides businesses and marketers with insights into their website's performance, competitive analysis, and areas of improvement. The data collected assists in optimising SEO strategies, understanding competitor actions, identifying potential keywords, and discovering new growth opportunities. With the aid of the SEMRush cookie, businesses are better equipped to make informed decisions to enhance their online visibility and digital marketing efforts.

Facebook Pixel

The Facebook Pixel cookie is a tool designed for digital advertising and analytics. It captures user interactions on a website after clicking on a Facebook advertisement. This cookie tracks actions such as page views, form submissions, and purchases, allowing advertisers to measure the effectiveness of their advertising campaigns, calculate return on ad spend, and gather insights about the audiences engaging with the website. Additionally, the data collected by the Facebook Pixel aids businesses in re-targeting website visitors with relevant ads on Facebook and its affiliated platforms. 

It also helps in creating "lookalike" audiences – users who have similar profiles and interests as the website visitors – to expand the reach of advertising campaigns. By understanding the conversion paths and user interactions, businesses can optimise their advertising strategies for enhanced performance and audience engagement.

LinkedIn Pixel

The LinkedIn Insight Tag is a lightweight code embedded in websites to enable in-depth campaign reporting and unlock insights about website visitors. This cookie tracks interactions of LinkedIn members on a website after viewing or clicking on a LinkedIn advertisement. It captures actions such as page views, form submissions, and conversions. The collected data allows advertisers to measure the performance of their LinkedIn advertising campaigns and understand the effectiveness of different touch points leading to conversions. 

Moreover, the LinkedIn Pixel facilitates re-targeting capabilities, enabling businesses to show targeted and relevant ads to website visitors when they browse LinkedIn. Additionally, by aggregating user data, it assists businesses in discovering new, valuable audiences for their campaigns, leveraging the professional demographic data unique to LinkedIn. By interpreting these interactions and user profiles, companies can fine-tune their advertising strategies on LinkedIn for improved targeting and ROI.


The Hotjar cookie is utilized to understand how users interact with and experience a website, enabling webmasters and designers to gain insights into user behavior and feedback. This cookie tracks user actions such as clicks, scrolls, and mouse movements, and can even capture user sessions for playback. 

This data assists in visualising where users spend time on a site, what elements they interact with, and where potential pain points or drop-offs occur. Hotjar also provides tools for gathering direct user feedback through surveys and feedback polls. By capturing both qualitative and quantitative data, the Hotjar cookie allows businesses to optimize their website's user experience, improve page designs, and make informed decisions based on actual user behavior and feedback.